SEO & Performance Marketing Lead

Marketing & Communications

Dubai, UAE / Remote / Hybrid

Full-Time

Professional

We are looking for a Senior SEO & Performance Marketing Lead who can own the full digital acquisition funnel and deliver qualified inbound leads, not vanity metrics. This is a senior individual contributor role with full ownership across SEO, paid media, analytics, and AI-powered execution. You will work directly with founders and sales teams to turn intent into real business outcomes.

Responsibilities

What You’ll Own

SEO & Organic Growth

End-to-end SEO strategy and execution
Keyword research and content planning focused on buyer intent
Topic clusters, on-page optimization, internal linking, and technical SEO
Content planning with writers, designers, and AI tools
Authority building through high-quality backlinks

Performance Marketing

Paid acquisition across Google, Meta, and LinkedIn
Full-funnel campaign design with retargeting and remarketing
Budget ownership with CPA and ROAS optimization
Creative and audience testing using AI tools
Conversion tracking, pixels, and attribution

Qualified Lead Generation

Accountability for high-intent inbound leads
ICP definition and lead qualification frameworks
Optimized funnels that convert into real sales conversations
Continuous feedback loop with sales and advisory teams

AI-Driven Execution

Use ChatGPT, Claude, and marketing AI tools for:

Ad creatives and copy
Keyword clustering and content outlines
Competitor and market analysis
Improve internal AI workflows to scale speed and quality.

Analytics & Reporting

Track traffic, conversions, CAC, ROI, and lead quality
Attribute performance to revenue outcomes
Present clear, actionable monthly insights to leadership

Requirements

What We’re Looking For

6+ years in SEO and performance marketing
Proven ability to generate qualified inbound leads
Strong hands-on experience with GA4, Search Console, and Tag Manager
Expertise in Google Ads, Meta Ads, and LinkedIn Ads
Deep understanding of funnels, landing pages, and conversion optimization
Comfortable using AI tools for execution and automation
Commercial mindset with strong analytical skills

Bonus

Experience in real estate, finance, SaaS, or professional services

What Success Looks Like

Improved rankings and organic traction within 30 days
Consistent flow of high-quality inbound leads
Lower CAC and stronger lead-to-meeting conversion
Clear visibility into which channels drive revenue
Scalable, AI-powered marketing workflows

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Job Description